Tag: emotion vs. reason
Rob Barbara

Quick Brain, Thoughtful Brain

In my last post I explained that the human brain is built ill-equipped for the investment world. The typical human fear/greed responses are counterproductive to our long-term investment goals and, though they may be natural tendencies, we must learn the … Read More →

Rob Barbara

Our Primitive Brain: An Impediment to Investment Success

My first post on the topic of behavioural finance introduced the idea that investors, rather than listening to logic that tells them to buy low and sell high, do just the opposite and let their emotions drive investment decisions – … Read More →